12 The intent of business research is the development of new

1.2 The intent of business research is the development of new knowledge. The intent of a Google search is to gather information. Discuss the differences between business research and an information search and provide an example that illustrates your explanation. Do differences in reporting research or search results exist?

Solution

There are a lot of differences between a google search and a business research. A google search is to just find the information that is available. It could be like, to find a movie that is successfully running in the theaters in the locality. A search ends when a required information is found on the internet. No inferences are derived from the search that is conducted. In a google search the manipulation of the search results are not done. Whatever the search engine displays as the results, it is taken by the individual who has performed the search. A mere search is not aimed a profit making.

But a business research is entirely different. It goes beyond the search results that are getting displayed. Research involves systematic gathering of information and then to analyze what are the factors that are involved in giving out such results when a search is performed in a particular topic. It also finds on the basic fundamental facts that are involved in the search process to give out those results. The research goes a step ahead to find out whether the basic fundamental constraints could be modified to get the desired search results. This is what a business research does very tactfully. The basic constraints in which the business is conducted is modified to some extent to get a conducive business environment, from which the growth of business could be a certainty. A business research involves a lot of review and evaluation. With the results of the evaluation, effective corrective measures are taken in the business research. A business research involves profit making motive.