I need help building an executive summary for an online dati

I need help building an executive summary for an online dating company called, Single Parents Meet. I need at least 500 words, APA and references. The company is a dating site that caters to Single Parents who are looking for relationships with other single parents. It will offer dating and even just friendship and connections. Include suggestions for strategic management within your organization that considers both internal and external factors to support the growth of your organization.

Solution

Single Parents Meet

Online dating has been a very popular and trendy topic and recently we have seen numerous websites and applications have focused on the same topic. According to a survey conducted among a group of people it has been noticed that people consider online dating as very interesting irrespective of the gender because both male and female gender feel the same amount of excitement and interest talking to a new person and meeting and hanging out with the stranger. The reason of the popularity of the online dating website is very much clear now as people could not resist themselves from the excitement.

The idea that we possess is nothing other than online dating but the concept is a bit different and unique because the dating website will focus on uniting single parents. The concept may seem a bit impractical but the objective of single parents meet is to do something different from what others are already doing therefore the idea of single parents is forwarded and it is expected that it will yield good result because the concept of single parents is quite common today and the number is also increasing as the society has accepted this positively to some extent. The interested single parents will be allowed to create profiles of their own just like the one in other social media platform like Facebook and Instagram. Other users interested in the profiles will contact the respective users. Creating the profile and browsing other profiles will be free of cost but trying to contact a different user and chat with them will be chargeable.

There will two types of memberships, one will be the free membership where the user will be able to avail the free facilities and on the other hand there will the premium membership where they will be able to avail the paid services too. The premium membership will be chargeable. The dating, meeting and hanging out will be under the sole responsibility of the users and single parents meet will not be responsible for any discrepancies. The users need to talk and know the other person more in order to go out for a date. The objective is to get rid of the loneliness that the parents go through. In order to make the business successful, the organization has to think of new and creative ideas so that it is preferred by other more and more users over its competitors and in order to possess a competitive advantage we have do something totally different out of the lot.

The success of the organization will depend on these factors solely and also on the acceptability of the website, we also will be thinking of expanding our services in the near future once we have a little recognition in the industry because we want to make it big.