QUESTION 18 Extended decision making is the type of consumer

QUESTION 18 Extended decision making is the type of consumer decision-making process that a. involves no conscious planning but rather a powerful and persistent urge to buy something b. requires a moderate amount of time for information gathering and search c. requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products. d. is the creation and maintenance of a collection of products that satisfy a person\'s needs and wants e. is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products

Solution

Extended decision making with respect to the consumer decision making process implies a decision making scenario in which consumer spends significant amount of time in gathering information about the product he or she wants to buy.

This kind of behavior is mostly restricted for those goods that are expensive and are infrequently bought. Consumers demonstrate considerable involvement in the decision-making process.

So, it can be stated that extended decision making is the type of consumer decision-making process that is the most complex decision-making behavior, which comes into play when a purchase involve unfamiliar, expensive or infrequently bought products.

The correct answer is the option (e).