you have worked on GOOGLE and UBER cases The remaining quest

you have worked on GOOGLE and UBER cases. The remaining questions in this exam will be based on these cases. A major difference between GOOGLE and UBER is: a. Uber follows a differentiation strategy: Google is a low cost leader b. Google is multibusiness firm; Uber is a single business firm c. Uber is a multibusiness firm; Google is a single business firm d. Google is a multinational; Uber is local e. None of the above.

Solution

22 (B).GOOGLE is multibusiness firm; UBER is single business firm.

Because Google have Google maps, YouTube, Google chrome, Anroid.etc

23. (A) GOOGLE Buyer power –Strong, UBER Buyer power –weak-TRUE

Because Uber is a service which customer do not need on day to day basics, have many competitors and substitute in industry.

24. (A). Google can but new entrance.

Because it has acquired 180 company, largest acquisition is Motorola Mobility.

25 (A). Google changed its corporate name to Alphabate.