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MKT 1110 MarketingProjectAssignment Q- Mailings ReviewView Points: 100 Part Three- Examine a product or service from your company using the Product Demand Life Cycle. Examine a product or service from your company using a SWOT analysis . . Examine a product or service from your company using the Boston Consulting Group matrix Examine a product or service from your company using the following data ($1,000,000 is the fixed cost you have to cover; you should be able to find the selling price of your product, if you can find the cost you can use that, but if not you can estimate it as 60% of the sales price) to calculate the Breakeven Point. Interpret how the Product Demand Life Cycle impacts the marketing mix for your chosen product/service. Translate the target market for your company\'s product/service using market segmentation. . Illustrate the business to consumer (82C) and business to business (82B) options available to your chosen company (strategies for new market opportunities). Examine the supply chain used by your chosen company. Illustrate the importance of packaging by putting together the \"perfect package\" for the product/service chosen in this project . .

Solution

Ans 1 - An example of product demand cycle would be smartphones. 5G phones are in the introductory phase, 4G /LTE phones are in the growth stage, 3G phones are in the maturity phase, and 2G phones with poor cameras are in the decline stage.

Ans 2 - Phone screen replacing

Strength - a constant flow of customers with damaged phone screens

availablilty of expensive screens for a higher profit margin

Weakness - dont have much marketing budget for this service

cost of original screens are higher than the local ones available in the market

Opportunity - take advantage of increasing sale of smartphones

increasing desire of brand new looking phones

Threats - competitive prices for cheaper screens

competition through local technicians offering the same service

Ans - Importance of packaging lies in protecting the product from damage. It present damage to the product while it is in transit and also when it is in store of the retailer. A perfect phone package would have enough space to fit in all the accesories, instruction mauals, etc. It would be less space consuming, have a cushioning to protect the delicate part of the phone ie the screen.