Describe Hudsons Bay should be how to increase product aware

Solution

Hudson’s Bay is the famous chain of departmental stores having different products for men, women and kids for different purposes. The chain of departmental stores is mainly present in the country of Canada and Holland.
To improve the awareness about the products and enhance the shopping experience of the consumers, the company should take the following initiatives.
1.   There should be a customized communication with the target audience that should focus upon the AIDA model (Awareness, interest generation, desire and action) to systematically train and drive the consumers to take action and visit the store. The focus should be upon:
a.   Quality of the products on offer
b.   Discounts and offers according to season, festival or any other occasions to attract the customers
c.   Convey the customers, how their purchase can help poor and community development projects
d.   Eco-friendly and sustainability efforts taken up by the government
2.   Price should be competitive to attract those consumers also who are price sensitive.
3.   Training of employees who should not only know the consumer\'s requirements, but also they should customize the features of the product that fits in the best ways to fulfil the consumers’ requirements.
4.   Taking up feedback from the customers and taking the remedial and proactive action to improve the shopping experience