CRM customer relations Management is referred to as an enabl

CRM (customer relations Management) is referred to as an \"enabler of great marketing.\" In what specific ways does CRM enable great marketing? That is, what can a marketing manager do better because their firm effectively practices CRM?

Solution

Customer Relations Management is generally a practice, strategy and technology which a company uses to manage and analyze customer interactions and data throughout the customer lifecycle. It has the goal of improving business relationships with customers, assisting in customer retention and driving the sales growth.

CRM consist of