I need help building an executive summary for an online dati

I need help building an executive summary for an online dating company called, Single Parents Meet. I need at least 500 words, APA and references. The company is a dating site that caters to Single Parents who are looking for relationships with other single parents. It will offer dating and even just friendship and connections. Include suggestions for strategic management within your organization that considers both internal and external factors to support the growth of your organization.

Solution

Single Parents Meet is a dating website but with a unique touch because the website will allow single parents to meet, make friends and get rid of their loneliness. We have seen that today single parents are no more a very unique thing because the concept is considered as very normal and the number of single parents have increased to quite some extent, therefore a dedicated dating site for such parents is quite normal as single parents may like some interest in their life. The basic objective of the website is to allow single parents to create a profile and the website will do the match making based on certain parameters. The profile creation will be free but if an user is planning to visit profile of other users then that will be charged by the website.

There will be two types of membership, one will be the free membership where the user will have to pay in order to avail the services and one will be he premium membership in which the user has to pay one time amount in order to get access to all features. The Premium membership will provide the user access to all the profiles and also all the facilities of the website. The free members will be allowed to browse through the profiles but they wont be given access to contact them, in order to contact the individuals, the user has to be a premium member or they have to pay a nominal charge for the same. The mission will be to make the life of single parents interesting by giving them an opportunity to go out and meet new people which may help them to get a partner in the process.

The website will also act as a social media platform for the premium members where they can post anything about their activity and the other members will have the provision to react to such posts. We cannot deny the uniqueness of the idea but yes there are competitors too and again we need to do something different than what the others are doing in order to sustain and be successful which will not be as simple as we may think. Marketing is one of the most important aspect of a business today and hence the marketing strategy has to be effective and in this context we are planning to merge with a already existing bigger dating site who are established in the industry because this will help us getting the recognition that we require. The existing organization will also get an additional dating method of connecting single parents. Mutual profit if identified then only the deal should be taken ahead.