What is personal selling How do transactionfocused tradition

What is personal selling? How do transaction-focused traditional selling and trust-based relationship selling differ from each other? How do salespeople contribute to society? Are there negative aspects of personal selling from a societal perspective?

Solution

Q1) Personal selling is the process of selling goods face-to-face by the sales persons to the customer by explaining and demonstrating the features in depth to convince the customer into buying it.

Q2) Transaction-focused traditional selling is solely focused on selling the products to achieve the sales targets without responding much to customer needs whereas trust-based relationship selling is focused on long-term sales through relationship building with the customers by understanding their needs.

Q3) Salespeople contribute the society in multiple ways as below -

1. Contributes to economic growth by increasing sales of products or services

2. Contributes to innovation by selling new products or services

3. Contributes to increasing consumer awareness

Q4) Below are the negative aspects of personal selling from a societal perspective -

1. Unethical means to sell products through false claims which results in lost trust from consumers

2. Sole focus on transactional selling results in losing customers as long-term prospects