And the Oscar goes to Slumdog Millionaire This line was d

And the Oscar goes to . . . Slumdog Millionaire.”
This line was delivered eight times in Hollywood at the 81st Annual Academy Awards. Not bad for a film produced on a shoestring budget of $15 million—a pittance by Hollywood standards. It is the story of a young man from the slums of Mumbai who overcomes all odds to beat a television quiz show (the Indian equivalent of the show “Who Wants to be a Millionaire?”) and wins an award of 20,000,000 rupees.

The film’s success turned the world’s attention to India. Some were excited by the global interest, but others were not pleased. They felt that the film did not depict the “real” India. Many from Dharavi, the Mumbai slum featured in the film, protested that the name “Slumdog” was derogatory.

How can a film that highlights a specific culture create a demand for related fashions in other categories (e.g. food, apparel)? How might businesses in India promote this demand?

Solution

Consider the fact that Slumdog Millionaire has a lot to do with the Indian food and culture at a particular place namely Mumbai and when this movie is globally recognised,people get to watch the movie across the planet and they can be totally attarcted to the local street food of India and also they might adore the dressing style as well. This can trigger the Indian companies to start trading their requirements and interests as per the Norms and this can indeed result in the increase in the business levels by the Indian co.panies and in this way Indian businesses can take advantage of this demand all in all.