Why is public relations sometimes referred to as a marketing

Why is public relations sometimes referred to as a marketing stepchild?

Solution

Public relations:

Defintion : The process of buiding up good relations with the (public ) targted market that we really need to sustain the competitionThis helsp in forming a favorable publicity to the company and its products.The public relations resource is limited but a very effective branding tool.

Public Relations sometimes referred to as a \"marketing stepchild \" :

Public Relations try to create more awareness in public at very low cost compared to advertising.These public relations helps to improve the brand image and the company\'s reputation. PR is a distinct and unique division inthe marketing umbrella. Marketers operate and strive to improve the product(to match the consumer needs ), while public relations operate and strive to improve company brand image.Both the services ust go hand-in-hand for better productivity and results.This tool helps in improving the direct marketing of the company.This in turn can ensure long lasting good relationships with customers and consumers.

Impact of Public Relations(PR):

PR\'s have very strong impact on the marketing of the company as well as its products.Tis helps to create more awareness int he targeted market than the costs in advertising in media services.PR provides an integrated marketing benefits to brand and customer relationships. Marketer is primely focussed on the customer while the PR\'s prime focus is the company and its brand image.

Effective PR Tools :