Research the marketing mix of the company Google Go to wwwgo

Research the marketing mix of the company Google. Go to www.google.com and investigate the page. With references please tell me what Googles marketing mix is.

Solution

Google\'s marketing mix consists of a wide range of product line, a good pricing strategy, effective product distribution and cost effective promotional strategy.

Product : Google has a diverse array of products. these products can be clssified in the following groups :

1. Desktop apps

2. Mobile apps

3. Operating system

4. Hardware products

5. Web based products

Google has mainly focused on growth and expansion strategy by developing new and innovation products for the customers.

Place : Google mainly uses Internet as its place of distribution. Most of company\'s products are available across the world via internet. For example google apps can be downloaded online with a good internet conectivity. However for the hardware devices such as nexux smart phones it uses retailers as its main outlet.

Promotion : Google doesn\'t need much promotion for its products. The company\'s strong brand name and global popularity makes it not to engage in extensive promotional campaigns. However it sometimes does promote its products such as google mail for work. Google uses the money that is saved from promotion to research and development purpose.

Price : Google uses different pricing strategy for its products. Some of the pricing strategies are : Market based pricing which are determined based on the current market scenario, penetration pricing which are low pricing used to capture market and the and value based pricing which are based on the customers percieved value of the product.