Discuss the part industrial trade fairs and trade centers pl

Discuss the part industrial trade fairs and trade centers play in international marketing of industrial goods. What is the difference between industrial trade fairs and trade centers? What benefits do both offer from an international marketing perspective? Explain.

Solution

Answer:-

International marketing refers to marketing that is carried out across national borders. It involves the movement of goods and services from producers to consumers in more than one country or nation.

The industrial trade fairs and trade centers foster a smooth movement of industrial goods and services to the consumers in the target market.

A trade fair is a government-sponsored effort to aid foreign trade with the current country. They are welcomed to display and sell their latest products while trade centers are long lasting and happen yearly whereby products of a certain country are displayed and sold, these products are found in the foreign country which showcases the products.