This is a case study about eRazor Incorporated What is the f

This is a case study about e-Razor, Incorporated. What is the finding problem for this case? I need a Possible Solutions for this case. ( 1 Page)

e-Razor, Incorporated

After four years as a new start-up, e-Razor has expanded its line of programmable razors to include both linear and rotary models, as well as women’s and teenagers’ versions. Programming is simply done by the user through icons that adjust the speed of the cutting head, adjust the distance from the skin (to avoid ingrown hairs or give the sexy look of a day’s growth), activate the trimmer, and so on. All the razors use the same electronics module to keep costs down. e-Razor is now planning their budget for next year, including their investment in razor re- search, development, and product improvement, as well as investments in their production process to improve quality and lower costs. Eight projects have been proposed for top management’s consideration, as follows:

A. Marketing would like to see the programmable functions extended to stay ahead of the competition, which might involve a new electronics module, the brain of the razor. Projected cost: $25,000.

B. Manufacturing believes a mixed-model flow line would reduce costs and improve quality at the same time. To a large extent, the same production equipment as currently used in their job shop process could be reconfigured for the line and only a few new items would be needed. Projected cost: $11,000.

C. Marketing would also like to see the programmable feature extended to other health/ beauty products, such as hair dryers, facial saunas, and such. Projected cost to investigate and report: $16,000.

D. Sales has received feedback from customers that an engineering modification to the razor head allowing the razor to be used in the shower would make it much more useful. The production process would need to be modified somewhat. Projected cost: $9000.

E. Engineering has been evaluating a new user interface that would allow many new functions to be easily added. Moreover, it is faster and easier for the user to program. The current production process can be used. Projected cost: $17,000.

F. A consultant in chemistry who has been investigating the properties of tiny strands of cut hair for the firm believes there may be a way to keep the shaving head clean without opening the head enclosure and emptying or rinsing the head—a distasteful task for most people. Such a change would substantially change the production process. Projected cost: $22,000.

G. Sales has had inquiries from customers about whether a cheap, limited-use version of the razor is available for business trips and vacations. A new production line would be required. Projected cost: $28,000.

H. Along the same line, customers have asked if a purely battery-driven (nonchargeable) razor is available. This would primarily involve a change in the type of battery being used; the production process would be only slightly affected. Projected cost: $8000.

Solution

Answer: E-Razor, Incorporated

After four years as a new start-up, e-Razor has expanded its line of programmable razors to include both linear and rotary models, as well as women’s and teenagers’ versions. All the razors use the same electronics module to keep costs down. E-Razor is now planning their budget for next year, including their investment in razor re-search, development, and product improvement, as well as investments in their production process to improve quality and lower costs. Eight projects have been proposed for top management’s consideration.

These eight projects will be helpful for the new business growth.

The finding problem for this case is as – The E-razor organization need to plan the budget for supporting the below key problem of the organization as below

The possible solution: The two projects (A & C) are for marketing of the E-razor products for the consumer market. This will help to create the awareness in the market for the products. Thus this project are essential and the aim of these projects is to have the competitive advantage over the other products so it is easy for them to market the product and get the benefit of competitive advantage in the target market

The possible solution : These three projects (D.G.H) will bring the voice of the customer for the business. The projects are basically based on the feedback and concerns received from the customer by the sales team for the e-razor product. Thus by implementing this project, it will help to meet and exceed the customer expectation for the razor products. Thus this will help to improve the product quality which will help to improve the competitiveness of the product in the market.This projects will help to meet the Customer requirements.

The possible solution: These projects (B & F) target for improvements in the manufacturing set ups of the organization. This improved set-up will help to product the required featured products for the target consumer market. This production process changes and improvements will align the manufacturing process to meet the requirements of producing desired product in the line. So this production changes will also provide the competitive advantage for the new product in the market.

The possible solution: This project is initiated by the engineering team to improve the features of the product so that the product will be more qualitative and meets most of the needs of the customers. This new features will be the point of attraction for the customers.