How do services factor into positioning and consumer satisfa

How do services factor into positioning and consumer satisfaction? Pleasse explain in detail.

Solution

Answer : Service sector plays a vital role in the positioning of the product and consumer satisfaction. As now a days, consumer loyalty and satisfaction are the strategy that is well suited by the service factor. Service offer more opportunities for such development takes place. It shows how customer has been satisfied with the service of the marketer in providing the product. Product positioning is an important element . It shows how marketer best communicate their product attributes to their target customer.

With proper service and best quality , marketer can position the product in the mind of target market. In providing best and quality service customer satisfaction reached at maximum level. For example : If any grocery store provide best service such as delivery at their door step in time, listen their feedback and improve quality of product and service . Providing best service of the salemen. Accepting all credit and debit card . Help in creating maximum customer satisfaction level.