Assume you are the new CEO of the Alpha Beta Corporation For

Assume you are the new CEO of the Alpha Beta Corporation. For the past two decades, Alpha Beta has sold 10% of the sprockets it produced in the U.S. in Europe by working through three different wholesale houses that resell to local merchants. Several members of the Board of Directors have suggested a much more international approach to expand the worldwide market for sprockets. As the new CEO (who is 45-years old and has spent an entire career with the company), you are open to this change of direction.Based on your understanding of the readings, what kinds of events in the coming decade might have the greatest impact on Alpha Beta\'s ability to expand its global reach? Since China is the world\'s largest market and a growing center of manufacturing, would it be a good idea for Alpha Beta to both manufacture its sprockets in China and try to break into the retail market in China as well? In general, what are the two most significant challenges and the two most significant opportunities facing companies such as Alpha Beta as the company attempts to adjust to the global environment?

List all references! 400-500 words

Solution

China is now having more edge in manufacturing than many other nations, it does not mean that the others are not doing good. As focused on the number of units production and the total volume of production, China companies may stands at first, but when we compares to other aspects like legal aspects and compliances related to workers, pay to workers, working conditions and working hours, market conditions, etc, many of other nations are following best practices than China. So, it is better to not focus on China and its production capacities.

When it comes to this firm, and its focus on becoming global player, it is good and acceptable. It becomes mandatory to the firms to be play at world wide when they have sufficient resources and capabilities. It is not only good in financial perspectives of a firm, but also, it can increase its customer database around the world, it can build its brand name around the globe, it can offer most quality services around the customers and so on. So, by considering these factors, it is better to be entered into global operations.

The issues it must be concern are as follows:

The opportunities are: