As the Kellys Salon Case Study states the owner has asked yo

As the Kelly\'s Salon Case Study states, the owner has asked you to help her analyze her business and apply a technology- related solution to improve the operation of her Salon. Before she expands her business, she wants to be comfortable that she will actually have customers.

Use what you have learned to answer the following questions as they relate to Kelly\'s Salon:

List 3 or 4 questions about the customers that Kelly, as manager of the business, would want to have answers to. Label each question as to whether it is strategic or operational/tactical in nature.

What data would you gather about the customers to be able to answer those questions?

What would be the top two business benefits Kelly could gain from this business intelligence?

What should she tell the customers about why she is collecting data about them?

Solution

Answers:

Kelly\'s Salon: questions and Answers

1)List 3 or 4 questions about the customers that Kelly, as manager of the business, would want to have answers to. Label each question as to whether it is strategic or operational/tactical in nature.

a) What will make the salon more comfortable for your visits? (operational)

b)When is the best time for you to come in for services? (operational)

c) Would a permanent shampoo specialist benefit you? (operational)

d)What products do you prefer? (strategic)

2) What data would you gather about the customers to be able to answer those questions?

Ans:

I would ask them what they would like for the salon to have in order to make their visits more enjoyable in hopes of them becoming loyal customers. To accommodate their work schedule, I would gather information on the best time for customers to come in for services. Knowing the customer’s gender will help when it comes to hiring employees.

3)What would be the top two business benefits Kelly could gain from this business intelligence?

Ans:

Knowing your customers and implementing their likes/dislikes will increase profits while smartly staffing her business to keep the loyal customers coming back, but also attracting new customers.

4)What should she tell the customers about why she is collecting data about them?

Ans:

She should tell the customers that she is collecting data about them to better her salon and make their visit more pleasurable.