Please read the following and answer the question in bold Th

Please read the following and answer the question in bold. Thanks!

Advertising for international companies involves being aware of cultural differences. Use Wendy\'s Restaurant to identify advertising that is used in more than one country for similar, or the same, product or service. Examine the components of the advertisement, and then explain how and why it is likely to have been changed to reflect the local conditions.

Next, imagine that you are working in the human resources department for Wendy\'s Restaurant at its home location in the United States. You have been tasked with sending out a communication to employees both in the United States and in at least one other country. To communicate effectively, you decide that different versions of the same type of communication are needed, containing the same essential information or message. Provide an explanation for why the differences are needed, and illustrate the differences by drafting appropriate communications for each audience.

Solution

COMPONENTS OF ADVERTISING:

Adverstising: Avertising can be defined as any paid form of non-personal representation for the promotion of goods and services using media through fresh, unique and creative ideas.It may be oral or visual.It is one of the promotional strategy .

Components of adverstising:

The components of advertising process includes-

1)Identifying the target market and studying the customer preferences.

2) Understanding the

i) adverstising mission, i.e, understanding adverstising goals and objectives.

ii)advertising plan: Deciding the adverstising budget,i.e., it includes the idea about the competition towards product, the ad money for advertising and the freqency with which that should be displayed.  

iii)Advertising message and media selection:It includes message selection , evaluation of alternatives present,selection and execution and preperation ad according to social responsibility.Then the media is selected, i.e., in local newspapers ,radios,teleivision or online.

3) Measurement component: It includes measurement of the communication of adverstising impact on customers through sales report.

The 5Ms of advertising are:

1) Mission

2) Money

3)Message

4) Media

5) Measurement

Effective advertising should impact the local customers.The effectiveness of adverstising depends upon the Word-of -mouth spreading . The teaser i.e., horrror advertising also makes the people a good rememberence.To be effective an advertising should be having the following characteristics:

1) Simple

2)Informative

3)Reach the target audience with message

4)Simple and single message

5)Creative

6) Ask for sale and competitive.

7) Professional

Wendy\'s resturant advertising style:

Wendy\'s is an american resturant fast food company.Wendys marketing startegy involves using the Google along with other digital services.It uses youtube also to target customers.It uses a variety of slogans inorder to reach the customers.

Change in communication to various subsidaries present:

Generally, the customers needs and prefernces changes and it varies to a huge amount according to the area or location also.people residing in one area may have similar needs.That is why the offers or plans changes according to the area.

The effective business communication should include:

1) Clear hierarchy division

2) Using visual communication

3) Removal of conflicts

4) Consider cross-cultural issues

5) Good written communication