was the CocaColalove story from the 2nd Quarter was an effec

was the Coca-Cola,love story from the 2nd Quarter was an effective advertisement from super bowl 2017. Who does it specifically appeal to? - What strategy does it use? (fear, sex, humor) - Is the ad designed to raise awareness, position the brand, or introduce a new product? - Why would this company select the Super Bowl as a platform? - Has this company activated at any other events surrounding the Super Bowl? - How many commercials has this company launched during this event, and in what quarters? - Do you think this commercial would have done better in another quarter, or at a different time during the game? Why? - Who is this company’s target demographic, and what % of Super Bowl viewers fall into that listing? - Where else should this company look to advertise? - How much did each of these commercials cost to air during the Super Bowl? - Is it worth the price, why or why not?

Solution

Coca Cola , love story from the second quarter was an effective advertisement. from super bowl 2017. Coca Cola is positioned as an energetic drink and fills the person with enthusiasm and energy. Super Bowl 2017 is a right platform for all football lovers who also need energy to perform and thus is an appropriate platform.

The advertisement has used emotional appeal where the friends amd relatives meet together, share their emotions with food accompanied with Coca Cola.

Ad is designed to position the product, emphasizing the fact that CocaCola is the right drink tobuild up relations and should be taken during a family and friends get together. Company has launched during Super BowlL1 and in Quarter 2.Company has also activated New flavors of Diet Coke during recent Super Bowl Event. Diet Coke launched 5 spots -one of 30 seconds and a series of 15 seconds spot.

Super Bowl is the right platform and an epitome of energy and enthusiasm towards life.Coca Cola is alo positioning its product as a drink filled with enery and enthusiasm and thus is the right platform.

The commercial must have been appropriate if it had been launched during the summer time, as Coca Cola is widely used to quench thirst during summer time.The target cutomers of Coca Cola are young , enthusiastic , youthfulgeneration pumping with energy and 60% of the Super Bowl viewers fall in the category.

Each commercial cost $1333 per second to air the advertisement during Super Bowl and it is worth because the target customers can be attracted through this advertisement in a large number.