write a four to fivepage paper that answers the following qu

write a four- to five-page paper that answers the following questions. List six main objectives of public relations efforts. Using a company that sells a product you purchase or provides a service you use, explain how it could try to achieve each of the objectives.

Solution

Main objecctives of public relations are :-

1. Building Product Awareness – to introduce or launch a new product or relaunching an existing product, public relations play an important role in communicating the same to gain consumer attention and awareness through media placements and special events.

2. Creating Interest – Whether a PR placement is a short product article or is included with other products in “round up” article, stories in the media can help entice a targeted audience to try the product.

3. Providing Information – PR provides customers with indepth holistic information about products and services via articles, collateral materials, newsletters and websites to help customer understand the product and its features/benefits.

4. Stimulating Demand – A positive article in a newspaper, on a TV news show or mentioned on the Internet, often results in a discernable increase in product sales.

5. Reinforcing the Brand – Public relations function is involved with brand reinforcement by maintaining positive relationships with key audiences that includes media, journalists, key influensers, high profile customers and brands and thereby aiding in building a strong image that helps the company build its business.

6. Represents the company to larger audiences - Being in direct contact with the media centre, they act as a single point of contact for the media and journalists to know about the changes and improvements about the company and its health and wellness conditions.