Critique the adequacy and merit of the vision statements on

Critique the adequacy and merit of the vision statements on page 34 of your textbook, listing effective elements and shortcomings. Rank the vision statements from best to worst once you complete your evaluation.

Wells Fargo: We want to satisfy all of our customers\' financial needs, help them succeed financially, be the premier provider of financial services in every one of our markets, and be known as one of America\'s great companies.

Hilton Hotels Corporation: Our vision is to be the first choice of the world\'s travelers. Hilton intends to build on the rich heritage and strength of our brands by: • Consistently delighting our customers • Investing in our team members • Delivering innovative products and services • Continuously improving performance • Increasing shareholder value • Creating a culture of pride • Strengthening the loyalty of our constituents

BASF: We are \"The Chemical Company\" successfully operating in all major markets. • Our customers view BASF as their partner of choice. • Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry. • We generate a high return on assets. • We strive for sustainable development. • We welcome change as an opportunity. • We, the employees of BASF, together ensure our success

Solution

Answer:

For evaluating the adequacy and merits of a vision statement and for listing out the effective elements and short coming, firstly let us know, what a \"vision statement\" of a company is about.

The definition of Vision statement according to Business Dictionary is \" An aspirational description of what an organisation would like to achieve or accomplish in the mid term or long term future. It is intended to serve as a clear guide for choosing current and future course of action\".

In simple terms vision statement should carry the following within it,

So, based on the said creteria we proceed further.

Wells Fargo: We want to satisfy all of our customers\' financial needs, help them succeed financially, be the premier provider of financial services in every one of our markets, and be known as one of America\'s great companies

Hilton Hotels Corporation: Our vision is to be the first choice of the world\'s travelers. Hilton intends to build on the rich heritage and strength of our brands by: • Consistently delighting our customers • Investing in our team members • Delivering innovative products and services • Continuously improving performance • Increasing shareholder value • Creating a culture of pride • Strengthening the loyalty of our constituents

hotel Hilton Corporation is an service oriented i.e., direct intraction with the end consumer.

BASF: We are \"The Chemical Company\" successfully operating in all major markets. • Our customers view BASF as their partner of choice. • Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry. • We generate a high return on assets. • We strive for sustainable development. • We welcome change as an opportunity. • We, the employees of BASF, together ensure our success

BASF is a manufacturing oriented company i.e., less direct intraction with the end consumer.

So, when comes to ranking of these three companies vision statement, it is given below in descending order of rank 1,2 & 3

1. Hilton Hotel Corporation

2. BASF

3. Wells Faro.

Thanks.