In 57 paragraph please provide an Industry Analysis of Honda

In 5-7 paragraph please provide an Industry Analysis of Honda Motor Company and the automotive industry?

Solution

The United States automotive country is vast with total car sales about 6.3 million units and light duty trucks about 10.9 million and SUV sales about 9 million units. There are a number of players in the automotive sector.

The automotive sector consists of players like General Motors, Ford Motor, Chrysler which are the major American car producers. The other companies which are in the market are Japanese producers such as Toyota, Honda, Hyundai and Mitusibishi motors.

The Honda company sold about 1.64 million units in the year 2017 which was an improvement of about 0.2% from the period last year. While it faced a decline in sales of domestic car, the increase in imported cars went up by about 56%.

The market share of the company in the car segment is about 4.7% and in total unit sold about 9.5% which makes it the 5^th largest player in terms of market share behind the American major auto players.

Due to the large number of players in the auto sector, the segment is quite competitive and the consumer preference is dictated by product, price and after sales service which are major differentiators.