024 Abigail and Mike were part of a team responsible for thi

024. Abigail and Mike were part of a team responsible for thinking of a new way to market the company\'s highest selling product. When they were finished and were more than satisfied with their work, they submitted the new ads to the advertising department. Two weeks later, they found out that the vice president of production disliked it and cancelled the ads. The team was upset and frustrated because

Solution

While making any decision related to the marketing, an extensive research and group thinking takes place. In order to come across any decision related to the marketing of the product, there must be a consensus among the different department so that the marketing campaign can yield the desired result.

As in this case, the dissatisfaction of Vice president appeared after the two weeks of ad-submission to the ad agency. This delayed rejection of ad proposal would result in wastage of time, resources, efforts and money of the organization. In marketing Time is money and any delay could result in fatal consequences to the organization.

Apart from this, as the ad has already been submitted to the ad agency, the agency would have started working on it and now the entire planning, scheduling and budget will be a complete waste along with the work done on the ad given.