Write up to 500 word describe why business comunication play

Solution

It has often been found that business owners focus a lot in the details of running a business on the operations side.

So much so that the dont emphasise enough on the communications aspect while running the busines.

Although creating products and services are is an important aspect of business, selling and deliering them through effective communication with the target consumer base is much more important in establishing the business\'s brand and building right relationship with target comsumers.

Effective business communication can help business managers/owners establish and run their business more effectively in below ways:-

1. Effective communication help create the right \"Brand Messaging\"

How business communicates its brand in advertising and promotional literature will either put it in favor with their market or keep them on the fringe.

When looking at target market, they need to identify how the target comsumers speak. This would help decide the right language and phrasing to be used in advertising and promotional literature, usage of slang or fashionable words that consumers find trendy and in vogue, that would influence the targent consumers most effectively.

2. Effective communication Prevents Conflict

If people are good communicators, they listen well and don\'t overreact. This helps reduce and prevent conflict in the workplace, which otherwise, could create problems. Co-workers can work out a disagreement and still be respectful, and potentially could remain friends.

Employees who are able to listen to customer issues and communicate solutions without becoming defensive, accusatory or otherwise negative, are good ambassadors for the company. When consumer conflicts are positively resolved, consumer loyalty goes up.

3. Effective communication helps with Relationship Building

Whether you are recruiting a talented, new manager or negotiating a new contract with a vendor, relationships are the foundation of success. Communication is the foundation of strong relationships. An example of creating a foundation for success could be to send a prospect a note on his birthday without trying to sell him anything. The language in an email to a vendor who has increased prices could cause the vendor to come to the negotiation table or to walk away from the deal.

4. Effective communication helps build an atmosphere of Creativity and Innovation

Positive communication environments provide security for people to share ideas, without being judged. By giving employees a platform in which they can share ideas with one another, creativity and innovation emerge. In this scenario, employees are more likely to share what isn\'t working in a operations procedure or to discuss new ideas for sales promotions. This all starts when someone feels as if he is able to communicate ideas to co-workers or leadership, and that his voice is valuable.