Choose an article from Wall Street Journal or Businessweek i

Choose an article from Wall Street Journal or Businessweek, identify an article featured on the website that relates to two of the key concepts listed here:
1- profit
2- stakeholders
3- brand name
4- customer relationship management
5- marketing concept
Then explain in 5-7 sentences why the article you have selected relates to the concepts you chose. You must use proper grammar and punctuation, and your work must be in your own words; you are not permitted to simply copy and paste the content from the article. At the end of the post, include the link to the online article referenced in your post.

Article: https://www.bloomberg.com/gadfly/articles/2018-01-05/boeing-bid-for-embraer-appears-too-low

you can choose another article if you want

Solution

I would like to take another article http://www.bbc.com/news/business-42631386 which talks about Apple partnership with china internet service provider GCDB to serve on the icloud account. This has been a major talk in china currently. Since Apple is struggling in China to rule the market, it becomes easy for Apple to slowly takeover the market.

After referring the entire article 2 things come in my mind.

Brand name – We all know how famous the china electronic products are and the varieties we get in china. It is not easy to beat china in electronic goods in china itself. Since Apple is struggling to build good business there, it becomes easy for Apple to have a deal with China internet provider to serve on the icloud account of the customers. Currently there is no icloud account operating in china it will be a good opportunity for Apple to start business there and build the company brand image so that many other customers will get attracted towards Apple products

Customer Relationship Management– Since we know that icloud account is authorized by only Apple and the use of icloud account is massive. Using the icloud account nobody will be able to hack the personal data and china information still remains in china only. It cannot go out of the country. Apple understand the importance of maintaining the customer relationship and soon realised not having the icloud account in china, hence they brought this concept. If the icloud account is served to each customers, they will have additional data backup to upload their photos, videos and any other information they want to save in the account. More than every customers are happy that there is strong data privacy.