1 Supporting mobility and smartphone apps is important to Ma

1.     Supporting mobility and smartphone apps is important to MasterCard. What challenges does MasterCard face in rolling out smartphone payment systems? Which of these do you think will be most difficult to address? Why? (Beware of Plagarism)

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Solution

Answer:

The challenges that Mastercard face in rolling out smartphone payment systems are:

Out of the above said, the most difficult to address is \"Deep rooted behaviour of customers\". All customers have the fear of losing money while transaction and the heatic process to register complaints and get back the money in case of failed transaction, so every one would like to be safe by using the alternate option for payments and transfers which they felt safe and secure. The said reason can be overcome on building the trust of customers for smartphone payment systems for which the other three above stated reasons to be rectified and accomplished.

Thanks.