CocaCola is a wellestablished consumer products company with

Coca-Cola is a well-established consumer products company with a strong position in the global market. The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable. Discuss coca-Cola\'s history in light of the statement that \" generating a steady stream of new products to market is extremely important to competitiveness.\" Does Coca Cola\'s success disprove that statement? Is the company an exception to the rule or an example of its application?

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Solution

Answer:

The most valid example of an organization with a sustainable competitive advantages is the Coca-Cola Company. Company was founded in 1892 to produce& distribute a fizzy drink, first developed by a pharmacist but then became the world’s most loved & identified beverage brand.   

Coca-Cola is a vibrant example of a company with crucial parameters such as sustained competitive advantages, research & development, well-engineered & managed business model, and an intelligent supply network.

Today, almost after 125 years of incorporation, the company is still going great. The Coca-Cola Company’s competitive advantage has proven its sustainability over the century.

There are few valid point that we need to consider to picturize the growth of the company.