If you started a successful clickonly etail business would t

If you started a successful “click-only” e-tail business, would there ever be a reason to consider opening a traditional retail outlet? Explain your answer.

Solution

Answer:

Yes, there is possibility that a retail traditional outlet can be opened after starting a successful e-tail business.

There could be below reasons-

(1) There are many customers who want to see and try the product before they buy the product being sold.

(2) Opening outlet will increase total sale and consequently there will be higher revenue and higher profit.

(3) There is a demand from customers to open retail outlet for products being sold.

(4) There is huge demand of products where retail outlet is being opened.

(5) Other benefits such as advertising the product through retail outlet, increasing customer belief by opening retail outlet could be reasons of opening retail outlet despite having a successful click only e-tail business.