Introduction For our research we decided to look at three di

Introduction For our research we decided to look at three different variables of advertisements in popular magazines. We analyzed the average percentage of white women compared to non-white women depicted in the ads, the average percentage of women depicted compared to the average percentage of men, and lastly the average percentage of women being depicted sexually compared to non-sexually. By looking at these advertisements we will try to answer the question why certain ads depict only white, hypersexualized women. Media has a huge impact on the audience that it is presented to and affects the lives and values of the people viewing it. Not only is it the media itseR, and what is being advertised, but the portrayal of the models and use of diverse elements. Gender and Race representation is a large part of media, in how different races and genders are portrayed and how those corresponding viewers react to the stereotypical portrayals Specifically. Women are usually tied to body products such as toitetres, beauty products, and cleaning products, as well as being shown as physically attractive objects and sexually desirable. This stereotyping and objectifcation of women can affect women\'s views of themselves. and can cause women to try to fit into the outrageously unattainable beauty standards.

Solution

The three variables used viz. % of white women, % of women and % of women depicted sexually are used here to ascertain as to why only certain ads depict only white, hypersexualized women. The figures for these variables also reveal that how many of these certain ads are being published by these magazines. The average percentage of women is highest for magazines 1 and 2 which probably means that these are the magazines meant for women only but the average percentages of white women in these magazines are 91.6 and 80 percent respectively. Hence, magazine A is more inclined towards towards the stated observation even though none of the women in the ads are depicted sexually. Amongst magazines 3,4,5,6 and 7, except for magazine 7 all others have ads depicting men less than 10% with almost equal depiction in magazines 4,5, and 6 and slightly more in magazine 3. Now magazines 4,5 and 6 have fairly large number of ads depicting white women (above 90%), so these magazines are closer to the stated observation while amongst the magazines 3 and 7, magazine 7 seems more away from the stated obsevation as depicted ads are more balanced in gender and color depiction even though the data for sexual depiction is not available for 7 and for 3 the observation is slightly more inclined towards the stated observation because out of 63 ads, in more than 70 % women depicted are white and of all the magazines its ads have most sexually depicted women.