Fix 4 Less is a company for cellphone repair The business of

Fix 4 Less is a company for cellphone repair. The business offers variety of services such as refurbishing the screens, selling the parts online (amazon, eBay and bonanza), retail store for walk in customers and mobile repair services for those who don\'t have time to leave their homes or works. Business would like to add one more service which is selling the parts wholesale to other retail stores in the same market. After everything is settled business is planning to sell franchise nationwide.

What are some of the tools you can use to research your competitors?How important is it for your to differentiate your business from your competitors and how will you achieve this?

Solution

Before going for such expansion of the business, it is important to conduct research of the competitors to know where Fix 4 Less stand in the market and the strategy of the competitors. I will recommend 5 competitive research tools

1- Social research tool like Buzzsumo

2-Traffic research tool like Similarweb

3-Keyword research tool like Spyfu

4-Ad research tool like Whatrunswhere

5-Backlink research tool like Mozpro

In the competitive market only product differentiation helps in achieving growth because everyone generally offer similar product so differentiation is most important for Fix 4 Less to survive in the market and beat the competitors.We will devise that strategy which competitors have not, providing qualitative product to customers at affordable price, our product will be unique in the market etc.