Create a Marketing Proposal For this assignment you will cre

Create a Marketing Proposal

For this assignment you will create a marketing proposal for the aviation industry.

As the marketing manager, you have been asked to create a marketing proposal for the product or industry you selected. In your introduction, give a history of the product or industry you have selected earlier. Who are the key competitors?

In the body of your paper identify the problems in the current marketing campaigns and suggest areas of improvement. Do you see any new opportunities in the marketplace that companies (in the industry or who sell the product) could take advantage of and perhaps grow the market share? Develop realistic and measurable goals that will help the company assess the effectiveness of their marketing.

In your conclusion, based on your research, provide direction for future marketing efforts.

In a minimum of 400 words write this paper and use a minimum of three scholarly resources when writing this paper. The resources you use must be placed on the reference page, and each reference must be cited in the body of your report. You must use APA formatting.

Submit this assignment to your instructor via the dropbox LP2.2 Assignment: Create a Marketing Proposal. This assignment is worth 50 points. The assignment is due by midnight of Monday, February 5, 2018.

Solution

I have taken food industry for this study and the product is organic food item. This is new born baby in this industry, where earlier (still today) most of the food producers are junk food & fast food producers only. People got importance of health and the role of food to secure good health. In this regards, people thinks about having organic food in the place of junk and other traditional food. The reason is, most of the people are getting suffered from traditional food habits.

Competitors: as i said it is the new born baby in the food industry, very less competiton is existed in the market. Still most of the food suppliers are focusing and expanding services and food items in traditional way only. Very few only started thinking in different way and exploring for business opportunities.

opportunities: There are plenty of opportunities in this regards for the producers, including me. We must start to create awareness among the customes about the availability of our food product. Most of the people got awareness about organic food, the special features, how it secure health and so on. So, now if we create awareness about the availabitlity of various items in this, but no need to create awareness about the product to the customers.

problems: There are lot of problems existed to marketing of this product. Most of the problems are mentioned follows: