Discuss CocaColas major strategic shift and how this might i

Discuss Coca-Cola’s major strategic shift and how this might impact its HR strategy. Develop two HR strategies that are in line with the new marketing strategy and discuss potential impacts.

Prepare a 5- to 6-page paper (not including title page and reference list). Review the background readings, and conduct library research on Coca-Cola, using IBIS World and other library sources, as well as company websites and/or other information found on the Internet. Include at least 5 sources.

Solution

Coca Cola has been very widely known for its extremely efficient human resource management across the globe. It has been very widely popular for a better organisational culture including vast diversity and availability of different culture at one place. Highly Effective human Resource Management Technology implementation as well as rectifying the specific issues regarding the organisational position in the world is the core strength of Coca-Cola.
Coca Cola company is the biggest companies in the world in the in selling beverages. What better understanding of Management as well as market strategy of Coca Cola we will do the cash cow Matrix analysis as well as the swot analysis for the company.

SWOT analysis for Coca Cola

Strength

Weakness

Opportunities

Threats.

Coca Cola is a very big company which is operating in the beverage industry for larger than a century. Company has successfully providing different products as ranging upto the 200 countries. The Boston Consulting Group Matrix can be used to analyse the overall products sold by the companies as per their market share. Self generated on the annual basis as well as the potential for growth

BCG Matrix for Coca Cola is as follows.

Can be defined as the products which is the most significant source of specific income for a business entity. These products generate enough revenue to get a specific market share for the company in the local as well as Global industry. These products are in majority age for the market and they generate huge revenues for the companies. This is specific golemarket has been measured over the years. So many companies are selling their own brand of cooler but Coca-Cola as a beverage has its own identity and the cash cow for The Coca-Cola Company. this specific brand is sold across more than 200 countries in a specific major beverage industry. Company directly deals in sparkling as well as a still beverage is manufactured by the company and it has total 63% of the operations in 2015. Formula is directly kept secret by Coca-Cola but the bottle income help in different regions to provide companies products to the local region. By having the bottling facilities in different regions company also generate huge profits from different location with the help of this bottling manufacturing facilities. Since the specific Industries totally match your, coca Cola has not to invest very much into the specific market to keep the sales high. After facing slowdown in the business industry company has successfully integrated a new strategy to boost its efficiency as well as productivity and to regain its position in the industry.

The products which have the higher market share as compared to the other products of the company in the specific market are called the stars. This specific market is still in development phase hence the bottled water which is produced by coca Cola company could be categorised as a star for the organisation. Is the specific industry is viewed as incremental evolving segment at the internationally development scale. As the population is rising there is more need or number of packaged water. Kinley is company is biggest investment in the Asian countries and Dasani is sold in United States and UK. Company has also been facing competition from different water bottle brands but the brand images helping the company to develop their revenue system more efficiently. Management always ensure that the bottled water remains the most revenue generating product for the company.

Question Marks can be defined as a product which are literally doubt it for the future development as they are not implemented into the market as like the stars and does not generate that much revenue. Market have the specific benefits but these specific products does not match the requirement of maintaining and reaching that opportunity. Minute Maid is a fine example of Question Marks where it doesn\'t reach white Swift popularity as Coke even after a huge investment. Just like the diet coke is also a fine example of Question Marks where it couldn\'t reach the desired location even after having a huge opportunity for the diet Coke.

This type of products future development is totally Limited and belong to the major part of the industry. These products does not offer the significant revenues for the organisation and their future view is also very weak. The specific products need necessarily evaluation of the viability for continuing the business is operation. Coca-Cola life is a and of dogs as it was launched with the aim of targeting the specific market with low calorie soda but it wasn\'t popular in consumer by anyway. This brand has not been able to perform so well in the specific segment and has failed drastically which declined the overall sales of The Coca-Cola in the specific market. This is specific initiated perform Bad and the product was stopped in many markets.

References