How is marketing to members of an organization similar to ma

How is marketing to members of an organization similar to marketing to a conventional consumer?

Solution

The ultimate goal of marketing is to develop profound exchange relationships in business . Whether it is a conventional consumer or a member of an organization at some point both search for maximum utility . The goal of marketing is to make them realise that they will achieve maximized utility from availing this particular product . Social media and other marketing platforms have similar effects on both groups .