In what ways has social communication changed how we market

In what ways has social communication changed how we market, sell, and support consumers

Solution

ANSWER:

Social media has changed the way we market , sell and support customers in the following ways:

1. Major issues faced by consumers can be solved via a link that has all the answers that the consumers need which makes it easier and direct for consumers while earlier it was very hard for the consumers to understand the policies of the company as it would take a lot of time and process to engage the consumers in the companies policy.

2. Engaging and selling consumers via twitter and instagram have made it easier as it has become direct and more of the millenials are engaged with the companies while earlier a lot of advertising money was spent on trying to woo consumers via tv ads and it wasn\'t even personal while social media has made it more direct and personal to market and sell.

3. A lot of insights are available for marketing analysts as they can easily study the behaviour of the consumers with minimal disturbance as it creates a platform for the companies to understand and market their policies to the consumers better.

4. The communication has become more direct and personal as earlier there was someone between the consumer and the brand while now on twitter , instgram and facebook , it is one on one.

5. The over complexity of the advertisements has been reduced and the process has become more organic with companies being part of the social experience.

6. With the advent of social media , alot of information regarding an individual is available as when he is in relationship, when he needs a job and when he is ill, which is advantage advertisers as it creates a lot of data which can be utilised to market the brand accurately.