CASE ynga Inc 2011 Whose Turn Is It schary Burkhalter Daniel

CASE ynga, Inc. (2011): Whose Turn Is It? schary Burkhalter, Daniel Zuller, Concetta Bagnato, Joyce Vincelette, and Ellie A. Fogarty Introduction As Mark Pincus waited for his friend to play a word, he could not help but think how his company over the Facebook IPO and the growth in mobile gaming would affect the long term. Mr. Pincus, founder and Chief Executive Officer (CEO) of Zynga, had t a company around social gaming. This new type of gaming had transformed the gaming industry on multiple levels and across various platforms. Zynga had originally built its games using the Facebook platform and had capitalized on the company\'s unique method of social networking that had captured audiences around the world. However, this strong reliance on Facebook and changes in consumer gaming practices caused some concern for outside investors and the future of Zynga. As a result of these concerns, by 2012, Zynga had expanded beyond its almost total reliance on the Facebook platform. The company had developed browser-based games that worked both stand-alone on mobile platforms such as Apple iOS and Google Android and as an application on social networking websites such as Facebook, Zynga.com, Google+, and Tencent. Zynga was built entirely around the concept of social gaming. It could then be inferrecd l gaming took playing video games to a new level. When playing games on platforms such as computers, cell phones, tablets, or other devices, gamers were no longer required to play alone or with a friend physically present. Social gamers were able to play with others over the Internet, at each other\'s pace. This was exactly how Zynga\'s games were played. For example, Words with Friends was a game similar to Scrabble. One person initiated a game with a friend or random opponent, played a word on a board game, and then waited for the friend to see that it was their move, which could take minutes or days. The friend then played a word and the move was sent back to the other player. This went back and forth until the game was done and, of course, the player with the most points won. All social games followed a somewhat similar format. In some games, like Farm Ville, a player could plant, plow, and harvest crops without waiting for another player. However, players could help each other farm by sending necessary supplies and fertilizing their friends\' crops. Players could even send each other gifts, which could either be bought with coins gathered from harvesting crops or by purchasing coins via real money Social games had been known to generate In one instance, a Words with Friends game became so heated that a cele considerable competition between players. was player 14-1

Solution

AS PER RULES 4 FOUR PARTS HAVE BEEN ANSWERED.

PESTAL basically has a full form representing various environmental factors that directly or indirectly impact a business.

starting with P means political as depicted in the case the company is investing heavily for lobbying for its game poker and shall spent quite a lot for this purpose and its has seemed to pay of as the US justice department has initiated efforts for the same, thus political environment seems positive.

E is for economic factor the grand opening of the IPO and the increasing penetration of internet to remote corners of the world shows immense potential in future to come, this factor also seems to be on positive side of the company.

S is for social factor the figures shown in the case are self-explanatory that the manifold increase in the number of gamers each day who are active certainly are also a positive and welcome sign for the company.

T stands for the technological factor which clears is highly dynamic and ever evolving and is a matter of concern and investment for the company to keep in pace with the ever-demanding environment.

L means legal environment for any multinational organization it becomes difficult to operate globally specially in Arab or certain Asian countries due to different laws and regulations even at the home front like piracy issues, intellectually properties matters and even duplication and frauds, above all the lawsuits regarding the insider trading are a matter of grave concern for the company and this factor seems to have a negative impact all together.

The five forces model or Porters model includes:

SWOT analysis the key factors are listed as under:

Strength of the company lies on its market leader position, good financial backing, and superior technology.

Weakness is the dependence on partnerships, legal issues and direct dependence on gamers to increase its revenue.

Opportunity: dynamic changes in environment calls for newer alliances in other related fields like social networking platform.

Threat: the situation has brought the company head on with its patterner Facebook and might spoil the prospects thus it is an opportunity and threat both at the same time.

The key critical and strategic issues here are survival and how? the model has worked wonders in past, but issue not brings old partner Facebook at logger heads with the company is matter of concern as and calls for strategic choice of overhaul of technology and come to mobile gaming platform from desktop which shall be a matter of concentric diverfication and the brand name here can play a very important role.