Describe the industry sectors that Xerox seems to cover in i

Describe the industry sectors that Xerox seems to cover in it ismarket segmentation plan.b.
Identify the particular product and service that Xerox has developedfor bank customers. Copyright | CENGAGE Learning | Business Marketing Management |

Solution

Xerox is a U.S. based global company that sells business services and document technology products to businesses and governments of all sizes.Xerox is headquartered in Norwalk, Connecticut (moved from Stamford, Connecticut in October 2007), though its largest population of employees is based around Rochester, New York, the area in which the company was founded.

As a large developed company, it is consistently placed in the list of Fortune 500 companies. The list of Xerox\' products include Office printers, Production printers & digital presses, wide format printers, multi-function printers, scanners copiers, projectors and other office equipments. Xerox also provides services in the fields of Business processes, document management and outsourcing services

Researchers at Xerox and its Palo Alto Research Center invented several important elements of personal computing, such as the desktop metaphor GUI, the computer mouse and desktop computing. Xerox also invented Ethernet.

On January 29, 2016, Xerox announced its plan to separate into two strong, independent, public companies. The separation, which Xerox expects to complete by the end of 2016, will create two industry-leading companies in order to maximize returns to shareholders and align the businesses to current market dynamics. Upon separation, the companies will benefit from greater strategic and operational focus, simpler organizational structures and more efficient allocation of capital. They will be better positioned to meet their clients’ needs and capitalize on the unique growth opportunities in their respective markets. The separation is intended to be tax-free to Xerox shareholders for federal income tax purposes.

Xerox has developed applications software including accounting software to manage invoicing, bank reconciliation statements. Xerox mobile app works on iPhone and iPod & Android phones and tablets. With the help of Xerox bank reconciliation software one can get bank statements imported and categorized automatically. Online accounting and Online invoicing alongwith Bank reconciliation and Dashboard may be found useful to the bank customers.