Please use sentences and paragraphs Bullet points may be use

Please use sentences and paragraphs. Bullet points may be used for specific facts only when numbered information is helpful to your answer.

My organization is Charity.

2.   What kind of advertising would you use for your organization, if they could afford the price? What kind of marketing communications would be effective? Who is their target audience?

Solution

I would like to choose online methods of advertising with emphasis on awareness and branding for the charity organization. It will help people to know the cause and make them aware of the challenges. Besides, my organization will also be known to them as we are raising the issue.

For example, awareness campaign of display network advertising under “Google Adwords” Program can be used to get the maximum benefits.

I would also like to organize events to gain the attention of people towards issues related to my charity. It will also help me in fund raising for charity work. Promotion of the event will again be done through mass media channels such as newspaper (print media), Television (electronic media) and online advertising.

For a charity organization, marketing communication will involve a message that can sensitize people and urge them to contribute towards the benefit of society.

For example, marketing communication for charity cause of child education can involve a small story that talks about a girl child who has started going to school with someone’s help. It can use any platform such as online media, print and or electronic media to spread the message.

Target audient are those who can contribute in the form of donations and / or other resources. Here, target audience can be put into following categories:

Different methods will be utilized to target different types of target audience.