Describe one factor when looking at a transnational strategy

Describe one factor when looking at a transnational strategy.

Solution

In a transnational strategy the company maintains a balanced portfolio of global and local brands . This is primarily done to exploit economies of scale and penetration of market . In transnational strategy a global portfolio is created but keeping in mind local responsiveness . So a transnational strategy slowly advances towards a global platform but keeping a strong foot on the local market .