Give a response to the following statement In order to conti

Give a response to the following statement:

In order to continue innovating, each of these brands must continue researching and finding what it is the customer wants or needs before they even know themselves.

Solution

Yes, it is correct that in order to continue innovating, each of the brands must continue researching and finding what it is the customer wants to needs before they even know themselves.

But this is disruptive innovation because this innovation (researching and finding needs or wants of costomers before they even know themselves) is something new that never exist before.

And for continue innovating, it is not necessary to do disruptive innovation, the brands could find the better idea than the previous one. For example let\'s take an example of mobile phones, the first mobile phone was a disruptive innovation but there are also innovations in the model, shape, size, features of the first mobile phone as it is not the disruptive innovation but it is innovation. So now we use touch screen phones with huge features it is the innovation of the previous idea by making the previous thing better.

In conclusion we can say that for continue innovating it is not must for the brands to continue finding and researching what is the consumer wants or needs before they even know themselves, the brands can continue innovating by working on the previous idea to make it (product) better.

For example: In the very starting the laptop\'s weights were very huge and it is difficult to carry the laptop from one place to other, and innovation of light weight laptops that can easily carried by people is not the innovation that people themselves not know, they know that they want a light weight laptop, so not all Innovations are of new products, some are of making the previous idea better.