You may have noticed that when you look at products on a sea

You may have noticed that when you look at products on a search engine, that same product appears as an advertisement in your social media and other sites you visit. Many search engines provide advertisers with tools for evaluating the impact of different keywords or phrases. These tools typically “track” user behavior patterns and associate products for sale by companies that subscribe to and pay for their services to help identify potential customers. On the other hand, there are also ad-blockers that block this type of communication.

What constraints, if any, should be applied to this practice? Do not repeat ideas that have been posted by other students.

If you are the CIO or an executive manager at a small company that depends on this type of advertising to generate revenue, how might this affect your feelings toward the technology?

Solution

As an executive Manager of a small company which directly relies on revenue generated by the advertisement at the pages, ad blocker are one of the main thread or the revenue generation for the company. These ad blockers block the ads showing capabilities of a website and reduces the overall revenue generation as the ad was never displayed to the customer.
For reducing the effect of the ad blockers these companies should restrict the website access by using anti ad blocking techniques in which the content is not displayed if an ad blocker is enabled in the browser.
It definitely motivates as a company manager because the meaninig source of the company is been blocked by the ad blockers. If a company is providing its information for free underline on the advertisements, showing advertisement is very essential to keep the organisation running and the website on developing state. These are blockers therapy degrees the overall revenue generated by the websites and this affects the overall profit gained by the website.
Many websites use anti ad blocker tools to fight ad blockers.
Usage of AD blockers definitely hurt feeling of a manager in a small company as a small companies does not really generate use revenues but these ad blockers are also a main reason with which the revenues is deducted by a large margin.