Please use sentences and paragraphs Bullet points may be use

Please use sentences and paragraphs. Bullet points may be used for specific facts only when numbered information is helpful to your answer.

4.   Is there a way your charitable organization can raise donations 24/7? Can any new marketing strategies help them reach successful outcomes to achieve their goals? Be specific. Have you identified something new?

Solution

Yes in this ever connecting world of internet and global online population there are many ways to raise donation 24/7 by going digital. From digital marketing to social media campaigns there are many ways to connect with prospective donor and spread awareness regarding cause globally. For example in recent past awareness campaign for amyotrophic lateral sclerosis (ALS) called “Ice Bucket Challenge” has gone viral on Facebook. Over 2 million people were tagged in Ice Bucket Challenge videos on Facebook and it has help to raise over $220 million which go towards medical research, patient welfare services, professional education, etc. In this campaign people were making videos of themselves while dumping a bucket of icy cold water on their heads and share same on the Facebook to challenge their friends by tagging them in the video.

The digital marketing or social media marketing drives the promotion or demand using the great reach of the Internet, and use innovative ways and content to reach target audience regardless of geographical boundaries. Unlike traditional marketing channels the Internet is an interactive medium which means it allows exchange of values, but more than business can engage consumer in both direction, get real-time feedback and create online communities. The internet also provide direct sales channel which would eliminate middle man and other costs which would incurred in tradition sales channel. . The web empowers consumers by giving them more choices and more influence over buying process. The businesses have new innovative ideas for spreading awareness regarding products and services, ways of selling, and also new online market places on which they can sell.

I hope this will help. Good luck