C2 Describe Kotters cight stage process of organizational ch

C2. Describe Kotter\'s cight stage process of organizational change with good examples.

Solution

The Kotter’s eight step model can be explained with the example of Zynga the worlds leading online real time gaming company.

Step 1. Creating Urgency: Zynga achieved this as its founder Mr. Pincus had already tried two failed companies this time around he worked wonderfully and analysed the potential threats and scanned the opportunities available and develop possible scenarios after an open and frank discussions with the venture capitalists and potential customers and other stakeholders for a successful working model.   

Step 2: Form a Powerful Coalition: Mr. Pincus externally collaborated with Facebook and used its platform for promoting the model however the duties and responsibilities were clearly defined to internal people from marketing, finance to operations and the house talent was encouraged to innovate, the success of Farm Ville is one such example.

Step 3: Create a vision for change: as the technology is dynamic and ever changing it requires constant efforts for change which was achieved by emerging on various platforms like mobile gaming to cloud technology.

Step 4: Communicate the vision: Connecting the world through games and lets play has been communicated strongly and the whole team embraced it the Zynga Poker is the best example of the same.

Step 5: Remove Obstacles: a spree of acquisitions both at home and overseas and letting them operate freely with geographical identity help the company develop a central leadership and culture, even lobbing for the Poker with real money is another example.

Step 6: Create short term wins: early targets were achieved, and people rewarded for the same the mafia wars story says it all as it was the first ever game in the world with maximum numbers to -players involved every day.

Build on Change: Presently Zynga is at logger heads with its partner Facebook and has even launched a social networking platform as a competitor to Facebook could be achieved only by building on this change.

Step 8: Anchor the changes in the corporate culture: the excellent response to the public offering in the stock exchange and the faith of employees , stakeholders, and customers are seen has a result of this culture only.