Describe the Brand image and reputation of Hudsons Bay compa

Solution

The Hudson Bay Company is a canadian retail business group.The company namesake business division is Hudson Bay commonly referred to as the Bay.It is listed on the Toronto stock exchange under the symbol HBC.It is founded in London(England) on 2 May 1670.Its headquarter is located in ontario(canada).

Comapny has the very good brand image.Like other retail and grocery chains it also offer store brands which are lower cost alernatives to the name brand products.In order to differentiate the company stores from the other retailers in 2002 HBC signed a deal with federated department stores in which FMc would supply private brand merchandise to the Bay stores.In 1960 the company acquired morgan allowing to expand into montreal,toronto,hamilton and ottawa.In 1965,HBC rebranded its department stores as the Bay.The Morgan Logo was changed to match the new visual identity.By 1972 the last of the former morgan stores had been rebranded to the Bay Stores.

Hudson\'s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts. It is part of the Hudson\'s Bay Company brand portfolio.Modern-day adventurers tell the stories of Canada\'s great explorers for Hudson\'s Bay Company\'s history foundation.These days, Canadians have a reputation for being a pretty genteel lot–moderate, socially conscious. TCT\'s goal is to connect the Trail and the country for Canada 150 celebrations in 2017 and future generations of happier, healthier Canadians.