Still based on the closing case Emerging markets Microsofts

Still based on the closing case \"Emerging markets: Microsoft\'s evolving China Strategy.\" What valuable and unique resources and capabilities does Microsoft have in the eyes of the Chinese users and government? Please argue from a resource-based view.

Solution

The main focus of resource-based view remains in the internal strengths and weaknesses. Microsoft implemented its considerable resources to form a strategy which is specifically related to China. In order to develop and build the software industry, the company worked very closely with the National Development reform commission. Apart from this, the company also has a close coordination with the Ministry of Information Industry and the Ministry of Education to provide adequate funding and to provide financial support for the computer classrooms in the rural area. The company invested more than $100 million in the local firms. The company also revisited its pricing strategy and now the software of Microsoft is available at a price of $3.