Why Starbucks launched its first overseas Reserve Roastery a

Why Starbucks launched its first overseas “Reserve Roastery,\" a flagship store combining gourmet coffees and a bakery in Shanghai? (Please explain it by all learning from the class of strategic management).

And here below is what I learned so far. so use to complete the assignment.

Smiling Strategies by applying five analytical tools

. Smiling curve

.Boston Consulting Group (BCG) and Product Life Cycle (PLC)

.poter\'s five -force Industry Analysis

Its just case study for a question that I posted above and then you need to use the following statements that I posted below the question. The case study for the above question is Starbucks.Type please don\'t use handwriting.Thanks

Solution

Solution:-

Starbucks launched Reserve Roastery in Shanghai. It\'s plan is to hit 10000 outlets in the span of a decade. It plans to introduce local strategies and offerings for deepening the Penetration in the vast market of China. It aims to provide unique support for bringing first of its kind experience of coffee retail and adding coffee roasting, manufacturing and education in an effective facility.

The focus is the invest in the premium reserve brand and invest in the location in Shanghai. The aim is to make Starbucks an effective and admirable brand. The location of Shanghai is important part of global economy and considered as the cosmopolitan city which is most visited. It will play an important role to shape the future of Starbucks and it operates as a growth engine with expansion of stores.

The important factors of manufacturing facility provided in front of the consumers wherein coffee is roasted in unique style makes it stand apart. The Chinese roasters will roast the Starbucks Reserve coffee and provide the customers a unique experience about what goes inside the store.

The strength is having 100 coffee beverages made for the Roastery and the introduction of Princi food in Asia. The important strategic things includes are experiential retail factor and digital aspect. The unique international location and these two factors come together for an ultimate premium experience. The focus of this is coffee experience with augmented reality experience in store.

The location serves important as fastest growing market and the amalgamation of the elements makes the store unique and special. The strength is providing a unique experience with differentiated brand experience in the stores. Princi in Shanghai Roastery helps to extend the commitment. The unique pairing of premium Starbucks coffee experience along with selection of fresh quality ingredients provides a special experience to the customers.

SWOT ANALYSIS

Strengths

Starbucks Reserve Roastery and Tasting Room uses effective

Digital Flywheel Strategy with unique experience.

It is expanding across China and different regions.

It has strong partnership with other important firms.

The global market volatility is high

It plans to expand effectively

Weakness

It has reached market saturation in developed countries

Shanghai is an unusual place to introduce the concept

It has high prices

It has effective brand image that needs to acquire important position

Opportunities

It has strong competition that can be taken advantage

The switching cost is low

Threats

It has threat from independent specialty shops that have more importance

People might prefer local options

The brand works in partnership with various countries

It has strong image and the bargaining power is minimal

Roastery serves as the Starbucks foundation and recognized as Immersive and strong coffee experience.