DQ 2 Describe what your initial definition of marketing was

DQ 2. Describe what your initial definition of marketing was before this class. After reviewing the chapter, the Steve Jobs video, the Red Mango video, and the \"What Physics Taught Me about Marketing\" videos, describe what you now believe marketing is and discuss using information from the book, the videos, and any other resources you choose. Two videos are located below and the third can be accessed by the below link or in Chapter 1 in Module 1. One additional outside professional resource is required.

Red Mango – Case study

http://www.viddler.com/embed/c8e5d42a/?f=1&autoplay=0&player=full&disablebranding=0

Steve Jobs  – APPLE

https://youtu.be/gAEVBvN8Q6Q

TED – Physics vs. Marketing

https://youtu.be/8cwW_S29faQ

Solution

Initially I had an idea about marketing that it is necessary to spend lot of money for building effective marketing campaign. However this is not important if the examples like red mango are taken into consideration wherein social media marketing was the focus.

The red mango video has effectively reflected the strong marketing strategy of the yogurt restaurant that made it to grow into more than 150 outlets in the span of 5 years. It focused on providing effective method for the customers to customize and make their own yogurt. The customized yogurt lets customers have control over their product. Social Media marketing is used by red mango for their yogurt product. The customers click pictures and post it on Facebook, Instagram and other social media platforms showing off their customized yogurt product. This helps them to garner lot of popularity. The barrier between the restaurant and the customers is broken through this marketing and it serves as an important marketing strategy.

Dan Cooley in his Ted talk about physics vs marketing presented important principles and ideas that apply to marketing effectively. The laws of newton and physics principles were applied for marketing strategies. The bigger the brand the complicated and difficult the marketing gets. The heisenberg uncertainty principle states that the consumers change their mindset and do not have one single mindset. Even if there is a lot of time invested in a brand a single opposing perspective will destroy it. The distribution of brand energy helps the brand to get closet to people.

Steve Jobs
Steve Jobs focused on important brand values and integrating them in marketing. This included understanding what the customers want and what the company wants to communicate to the customers. This clarity will be helpful and taking care of it is essential. Only then the brand will have its relevance.

The brand should focus on what the brand does. It is not effective compare oneself to the competition. Instead the focus should be on telling people what the brand does.