Do you feel that the Better Business Bureau is effective in

Do you feel that the Better Business Bureau is effective in ensuring that companies behave ethically to protect the consumer?

Solution

Better Business Bureau (BBB) is concerned with promoting marketplace trust, and it collects as well as provides free business reviews on various companies.

Yes, i feel that BBB s effective in ensuring that companies behave ethically to protect the consumer. BBB has a business code of ethics and every BBB member has made a commitment towards ethical practices.

The fundamental practices that helps and ensures that companies behave ethically to protect the consumers are - (i) equality (ii) truth (iii) honesty (iv) integrity (v) cooperativeness and (vi) self regulation.