you will be writing the first part of a overall business pla

you will be writing the first part of a overall business plan. This should be a minimum of 5 pages, but no my than 10 pages. You should write about the purpose, function, and strategic plan of your business. Please make up a business, it can be hypothetical or similar to other businesses. Here is a link to a video that helps describe what you may want to write about: https://www.youtube.com/watch?v=Zpcy4dEeaEU

Also, the function of the business plan will state what the business will do and what it will be used for

Solution

Business plan for ABC kids\' day care center

Executive summary: ABC kids\' day care center is a center that will be providing child care services to kids of age 6 months to 12 years. It will have a diversified set up for all kids falling in this age group which will make it a fun place for them and have every kind of security and safety which will make the parents sure that their kids are taken best care of.

Purpose of the business: The day care center will serve the purpose to the working parents of leaving their kids to be taken care of while they are at work. The kids will be taken full care of, from their school tutoring to creative activities, basic etiquettes, personal hygiene and over all grooming. Personal attention and care will be given to every child examining his needs and fulfilling them accordingly. Proper and enough staff will be hired for this purpose. The parents will be shown a clear difference in the personality development of the child which he will get in the center and not being left at home with a caretaker.

With the increase in price hikes in today\'s era a single income is not enough for a family. In this scenario, when both the parents feel the importance to earn, they are also very particular that their child/children are not ignored and are brought up in the best of way. Leaving them at home on caretakers could be a solution but there are weak points of it because of which day care services are becoming more attractive for the parents to drop their kids and go to work with a peaceful mind. This need in the market of such services gives a positive view for the business to become a success in a short span of time.

Function of the business: ABC kids\'day care center aims at giving services to working parents to look after their children in all areas while they are at work. It provides hourly packages suitable for different working hours of parents so that they don\'t have to pay for the extra time by taking a full hours service. Also the age slot is large which will allow kids of all ages to get the services. This will help siblings of more age difference also to be together at the same place while their parents are at work. The working hours of the center will be morning 8 to evening 8. The extended opening hours will help parents with any working hours to take the services hence attracting them in large number. All kinds of services for the bringing up of a child will be provided from studies assistance, hobby classes, games and activities, basic grooming and manners classes etc. It will give a satisfaction to the parents that their children are at their second home annd not at a professional kids center. This strategy will attract more customers through the word-of-mouth advertising. The satisfied customers will create a market themselves. The quality service offered to them for their kids will make them advertise about the service in their circle.

Strategic plan of the business: The main strategy of the business will be to give quality service to the customers and create a market through them. The flexibility in hours of service provided and the age slot for which the service is available will stand unique in the market and attract more and more customers. Though the maket is competitive and there are several child daycare centers running in the city but assuring the best services for the time and age slot the customers require will be the main marketing strategy of the business. As the opening hours will be of 12 hours, parents can easily take the services for their working hours and pay for that much only. As the center is designed for all kids from 6 months to 12 years, different types of toys games books and other set-up will be available for kids of every age falling in this slot. The quality will be given a priority as when it comes to their children, parents become very specific and particular about every minute thing. Prices will be certain but flexible which can be moulded as per the demand of the customers. For example, a customer asks for discount for a sibling of first child or discounts on referrals, the same can be provided to them. This will create a confidence in the customers and make our market strong.

The main purpose of the business will be to work in both the segments equally, satisfaction of parents as well as children. The parents are satisfied that the place serves a safe, secure place giving hygeinic and educational environment to the children and the children find the place comfortable to stay in for long hours happily and feel ready to learn new things through fun.

Different children will have different needs and ways of handling them will also vary. Understanding the individual child\'s mindset and handling them accordingly will also be a difficult though essential part to play for long term goodwill.

The business aims to come to a break-even point in one year and slowly start making profits thereafter. Though profit making is the key purpose of starting and setting up any business but to make that happen several small aspects have to be taken consideration of which will let the business survive till it reaches the profit making stage and keeps growing in that aspect. In this business the satisfaction of parents and children through the services provided in the daycare plays the vital role for surviving in the market and growing with pace.