Homework Sourse1 To marketers more important than reality is the process b
1. To marketers more important than reality is _________________, the process by which people select, organize and interpret information to form a meaningful picture of the world.
Perception
Personality
Selective group
Habitual behavior
Assessment
2.All of the following are examples of sales promotion tools EXCEPT:
Telephone surveys
Contests
Premiums
Coupons
All of the above are examples of sales promotions
3. Successful communication depends on:
the nature of the message
the interpretation of the message by the audience
the environment in which a message is received
the receiver\'s perception of the source of the message
All of the above
4. Micah and Jeremy both watched the Sugar Bowl football game on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the trucks, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. ________________ accounts for why the two friends watched the same television show but saw different commercials.
Selective perception
Over exposure
Subliminal perception
Personality differences
Inattentiveness
5. Which of the following is NOT an audience for a firm\'s communications?
All of the above are audiences for a firm\'s communications
Employees
Stockholders
Government agencies
Bankers
1. To marketers more important than reality is _________________, the process by which people select, organize and interpret information to form a meaningful picture of the world.
Perception
Personality
Selective group
Habitual behavior
Assessment
2.All of the following are examples of sales promotion tools EXCEPT:
Telephone surveys
Contests
Premiums
Coupons
All of the above are examples of sales promotions
3. Successful communication depends on:
the nature of the message
the interpretation of the message by the audience
the environment in which a message is received
the receiver\'s perception of the source of the message
All of the above
4. Micah and Jeremy both watched the Sugar Bowl football game on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the trucks, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. ________________ accounts for why the two friends watched the same television show but saw different commercials.
Selective perception
Over exposure
Subliminal perception
Personality differences
Inattentiveness
5. Which of the following is NOT an audience for a firm\'s communications?
All of the above are audiences for a firm\'s communications
Employees
Stockholders
Government agencies
Bankers
Perception
Personality
Selective group
Habitual behavior
Assessment
2.All of the following are examples of sales promotion tools EXCEPT:
Telephone surveys
Contests
Premiums
Coupons
All of the above are examples of sales promotions
3. Successful communication depends on:
the nature of the message
the interpretation of the message by the audience
the environment in which a message is received
the receiver\'s perception of the source of the message
All of the above
4. Micah and Jeremy both watched the Sugar Bowl football game on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the trucks, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. ________________ accounts for why the two friends watched the same television show but saw different commercials.
Selective perception
Over exposure
Subliminal perception
Personality differences
Inattentiveness
5. Which of the following is NOT an audience for a firm\'s communications?
All of the above are audiences for a firm\'s communications
Employees
Stockholders
Government agencies
Bankers
Solution
1) Solution: Perception
Explanation: Perception refers to the process by which people choose, organize, and interpret information to reach a meaningful picture of the globe
2) Solution: Telephone surveys
Explanation: Telephone surveys are not part of sales promotion
3) Solution: all of the above
Explanation: Communication is defined as a two-way process of understanding between two or more individuals – receiver and sender
4) Solution\": Selective perception
Explanation: Selective perception occurs when consumers chooses to focus attention on few stimuli while excluding others
5) Solution: All of the above are audiences for a firm\'s communications
Explanation: A firm communicates with Stockholders; Government agencies; Bankers; and it\'s employees
