A strategy of product differentiation means that a firm A I

. A strategy of product differentiation means that a firm:

            A. Is attempting to sell products produced by other suppliers.

            B. Is attempting to sell its products and services that are perceived to be unique and/or superior to its competitors, even if they are more expensive.

            C. Is attempting to sell the same products and services more cheaply than those of its competitors.

            D. Selling completely different products and services than its competitors

Solution

Answer:- A strategy of product differentiation means that a firm:- Is attempting to sell its products and services that are perceived to be unique and/or superior to its competitors, even if they are more expensive (Option B).

Explanation:- Product differentiation is a marketing process that showcases the differences between products. Differentiation looks to make a product more attractive by contrasting its unique/superior qualities with other competing products. Product differentiation means that some feature, physical attribute, or substantive difference exists between a product and all other alternatives